The Singapore tycoon Ching Chiat Kwong, active in the real estate sector with Oxley Holdings, has also acquired the 160 hectares of the Florentine property of Sticciano. Which are added to the 190 hectares of the neighboring Tenuta Fonti, already purchased in 2013. The investment of 40 million euros also has within it our formula B.I.R.T.H. born from Venetia Communication. Luis Lotti, manager who follows the magnate’s investments in Italy, was the pioneer who first believed in our model.

The news, reported by Il Sole 24 Ore, gives credit to the far-sighted vision of the entrepreneur, the Fonti Tuscany Country Resort team and Luis Lotti, who believed 100% in our revolutionary communication format.

B.I.R.T.H. as birth. A seed, an intrinsic principle of knowledge, yearning to be revealed. A core that is the essence of life. An inexhaustible source of energy and creative force. An innate knowledge that cannot be subjected to conventions.

On the other hand, even time is nothing but the unraveling of the infinite possibilities contained in the seed that we are.

The term indicates our innovative cross-sectoral business model, which is able to integrate and merge the economic, financial, real estate, tourism and communication sectors. The acronym B.I.R.T.H. stands for Business strategy, Investments, Real estate, Tourism, Happiness.

Business strategy: is the process of corporate strategy based on commercial, operational, financial and marketing choices.

Investments: is the aspect focused on investment potential, mission and heritage pursuing the growth of the project.

Real Estate: is the process aimed at revolutionizing the luxury real estate sector, going beyond the mere sale of real estate.

Tourism: is the sustainable development of new luxury tourism routes, studied mix among the new tourism trends, giving great visibility and economic impact to the territories touched.

Happiness: is the variable H, the fusion of unique and exciting experiences, exclusive offers, passion for maximum comfort and psycho-physical well-being.

The B.I.R.T.H. formula is the perfect method to discover, create, realize and develop practical visions to redefine the identity of a place or an asset. A business & branding process that requires various types of investment: hardware (buildings, infrastructure), software (storytelling, event planning), orgware (coordination of organizational structures) and imageware (logos, brand identity, websites, digital solutions).

The trend of international businessmen deciding to invest in the Tuscan countryside and in the beauties of the Bel Paese rises further.

Mr. Ching Chiat Kwong, among the 50 richest people in Singapore (Forbes 2018), only last year doubled his already vast properties in Tuscany, acquiring also the wonderful Tenuta di Sticciano. An oasis of peace and relaxation halfway between Florence and Siena, close to the medieval villages of San Gimignano, Certaldo and Lucardo.

160 hectares of which 23 are vineyards, 3000 olive trees, a historic Renaissance Villa with a panoramic garden overlooking the enchanting Val d’Elsa. [Learn more about the estate, our operational headquarters and innovative hub].

Sticciano joins the neighboring property, the 190-hectare Fonti Estate, which the tycoon has owned since 2013. The two estates have been purchased with the ambitious goal of bringing them together in a unique project in the tourism and food and wine scene in Tuscany. For this reason the group Fonti Tuscany Country Resort was born. A total investment that, including real estate acquisitions, is close to 40 million euros.

A very important undertaking, based not so much on hectares and buildings, but on the underlying project. On its future perspective, on its unconscious, internal, still unexpressed resources. The classic mindset of real estate agencies is definitely outdated.

It is no longer sufficient to sell the property, the plus becomes the future-oriented project. Venetia Communication, with its avant-garde vision made of pioneering, know-how and public relations networks, knows how to estimate the business perspective of a structure. Moving the main focus from the physical building to its potential strategic asset.

Another advantage of the B.I.R.T.H. method is that it optimizes negotiation times with real estate players, selling plans capable of increasing the value of the property itself. Exploiting the place heritage to activate a real general upgrade.

An indispensable tool of the new paradigm is strategic communication. A pivotal element and glue capable of making everything work: from the structure to the products, from tourism to licenses.

All this is B.I.R.T.H.