VISION BOOK

VISION BOOK

#1 KEYPOINT: EMOTIONS

When we first open our eyes, we see light. The emotion of our coming into the world overwhelms us, it is like a wave. We discover that we are not alone, surrounded by our curious and happy people. The nourishment encourages contact, an innate, intimate call, both ancient and present. A source of visibility, protection, happiness and sense of belonging. Along the way, the link with the Origin becomes less intense. Emotions lost in countless Things, to gain, to get. The inexorable runs until we begin to understand the unexpected enchantments that make us combine infinite moments of our inner Feeling, with the Memory of that totalizing emotion. Combinations to bring us back along the thread that unites our souls…

Living in this invisible Network is, maybe, the supreme purpose of all of us.

Emotions keep us alive, put us in communication with other living creatures, give us confidence with our deepest nature. Emotions are hidden in the great discoveries and inventions of human kind, behind the ideas that can change the world. The obsessions of great scientists, philosophers and intellectuals would never have become reality without that fundamental input.

Relationships are the cornerstone of human behavior. Creating healthier and happier connections helps to develop and achieve any goal.

#2 KEYPOINT: HAPPINESS

Happiness is the supreme emotion. A precious treasure chest, a desired goal that can be easy or difficult to achieve. It is revealed in the very core of the things that surround us, it is the driving force of existence. A feeling able to take many forms, as ephemeral as a moment of joy and carefree, as deep as when a dream comes true.

We all want to be happy, that’s why happiness is also the key element that decides the success of the brand. Brands are like people, they live by emotions. Venetia’s mission is focused on total happiness to turn consumers into authentic fans.

#1 KEYPOINT: EMOTIONS

When we first open our eyes, we see light. The emotion of our coming into the world overwhelms us, it is like a wave. We discover that we are not alone, surrounded by our curious and happy people. The nourishment encourages contact, an innate, intimate call, both ancient and present. A source of visibility, protection, happiness and sense of belonging. Along the way, the link with the Origin becomes less intense. Emotions lost in countless Things, to gain, to get. The inexorable runs until we begin to understand the unexpected enchantments that make us combine infinite moments of our inner Feeling, with the Memory of that totalizing emotion. Combinations to bring us back along the thread that unites our souls…

Living in this invisible Network is, maybe, the supreme purpose of all of us.

Emotions keep us alive, put us in communication with other living creatures, give us confidence with our deepest nature. Emotions are hidden in the great discoveries and inventions of human kind, behind the ideas that can change the world. The obsessions of great scientists, philosophers and intellectuals would never have become reality without that fundamental input.

Relationships are the cornerstone of human behavior. Creating healthier and happier connections helps to develop and achieve any goal.

#2 KEYPOINT: HAPPINESS

Happiness is the supreme emotion. A precious treasure chest, a desired goal that can be easy or difficult to achieve. It is revealed in the very core of the things that surround us, it is the driving force of existence. A feeling able to take many forms, as ephemeral as a moment of joy and carefree, as deep as when a dream comes true.

We all want to be happy, that’s why happiness is also the key element that decides the success of the brand. Brands are like people, they live by emotions. Venetia’s mission is focused on total happiness to turn consumers into authentic fans.

#3 KEYPOINT: CONNECTION

We live in an era where we are all connected, but also highly isolated from others. Displays can turn from bridges to barriers, algorithms from opportunities to pre-established limits. Connecting can mean being disconnected from the things that really matter. The choice of the right way is ours, to shape the worldview we really desire. Venetia believes in a new concept of connectivity, one capable of placing the human element and the role of interpersonal relationships at the center. The seed of every innovation is in fact born in the encounter, in the contamination between sensations, ideas, values, projects and stories.

#4 KEYPOINT: EXPERIENCE

We think to live in a world of business, often forgetting the enterprise, a world composed by people, by experiences. A good, a service, a brand is first of all a mix of ideals and values. The iconic and legendary brands are in fact able to overcome their material nature. Becoming true symbols and cultural events in the full sense of the word. Venetia wants to follow this line to create authentic, original, exclusive experiences, able to influence and set trends. Each content and project is a piece of a global experience.

#3 KEYPOINT: CONNECTION

We live in an era where we are all connected, but also highly isolated from others. Displays can turn from bridges to barriers, algorithms from opportunities to pre-established limits. Connecting can mean being disconnected from the things that really matter. The choice of the right way is ours, to shape the worldview we really desire. Venetia believes in a new concept of connectivity, one capable of placing the human element and the role of interpersonal relationships at the center. The seed of every innovation is in fact born in the encounter, in the contamination between sensations, ideas, values, projects and stories.

#4 KEYPOINT: EXPERIENCE

We think to live in a world of business, often forgetting the enterprise, a world composed by people, by experiences. A good, a service, a brand is first of all a mix of ideals and values. The iconic and legendary brands are in fact able to overcome their material nature. Becoming true symbols and cultural events in the full sense of the word. Venetia wants to follow this line to create authentic, original, exclusive experiences, able to influence and set trends. Each content and project is a piece of a global experience.

#5 KEYPOINT: AUGMENTED MAN

Venetia aims to elevate the individual to the measure of all things. A new vision of human being, far from individualism and near to a 2.0 sharing trend. BEING is the keyword at the base of everything. The leitmotif that connects individuals, maintaining their identity and creating a surplus. At the center of the attention we put psycho-physical well-being, happiness and the enjoyment of living exclusive lifestyle experiences.

Differently from other animal species, the essence of the human being is something that cannot be captured. The most authentic nature of man is a concept, an abstract idea that most do not perceive. A new vision of humankind that is far from the easy and naïve empowerment with new technologies. Is the cyber-borg the inevitable evolution of our society? Man is not obsolete!

Venetia believes in an Augmented Man as a symbol of an individuality that can live in accordance with its most authentic self-will and true nature. A free spirit that goes beyond dogma and embodies the capabilities provided by advanced technologies. Digital devices become much more than mere devices, but rather co-creators of meaningfulness and knowledge.

#6 KEYPOINT: LUXURY

Venetia is a luxury-based brand, the founder of a new concept of luxury. Individual self-made people who travel to the most magical locations on the Earth. People who love to surround themselves with exclusivity and beauty. These are the personalities that represent the new way of living a truly luxury lifestyle. The focus is on being and no longer on possessing.

#5 KEYPOINT: AUGMENTED MAN

Venetia aims to elevate the individual to the measure of all things. A new vision of human being, far from individualism and near to a 2.0 sharing trend. BEING is the keyword at the base of everything. The leitmotif that connects individuals, maintaining their identity and creating a surplus. At the center of the attention we put psycho-physical well-being, happiness and the enjoyment of living exclusive lifestyle experiences.

Differently from other animal species, the essence of the human being is something that cannot be captured. The most authentic nature of man is a concept, an abstract idea that most do not perceive. A new vision of humankind that is far from the easy and naïve empowerment with new technologies. Is the cyber-borg the inevitable evolution of our society? Man is not obsolete!

Venetia believes in an Augmented Man as a symbol of an individuality that can live in accordance with its most authentic self-will and true nature. A free spirit that goes beyond dogma and embodies the capabilities provided by advanced technologies. Digital devices become much more than mere devices, but rather co-creators of meaningfulness and knowledge.

#6 KEYPOINT: LUXURY

Venetia is a luxury-based brand, the founder of a new concept of luxury. Individual self-made people who travel to the most magical locations on the Earth. People who love to surround themselves with exclusivity and beauty. These are the personalities that represent the new way of living a truly luxury lifestyle. The focus is on being and no longer on possessing.

#7 KEYPOINT: STRATEGY

The key objective of brand action is consumer happiness. Because happiness is the key element that decides the success of a product. Talking about communicating through Venetia means being able to achieve the happiness objective, producing synergies and consolidating relationships, necessary steps for the development of company strategies, business growth, reaching the expectations and desires of the market.

Our approach involves the company in the development of a customised strategic plan that combines skilful graphics with the transfer of knowledge of its own authenticity. Video, photos, design, storytelling, websites, social media, marketing, soundtracks, events, transversal projects: 360° communication will be the final tool to reach the winning goal. Creativity and strategy, pure inspiration and careful analysis come together to create a new way of communicating.

#8 KEYPOINT: BUSINESS MODEL

Venetia’s projects and strategies are based on innovative and internationally recognised business models. Happiness, sense of belonging, exclusive and engaging experiences, luxury-oriented projects are the foundations of a model that produces relationships, synergies and increases the value of brands. The business model is also focused on the idea of overcoming any single-company vision to create a wide horizontal network between brands, business people, companies and territories. The challenge is to create a domino effect of happiness: if our customers are happy, their customers will be happy. The single services are therefore a piece within a wider format, planned and applied on important stages, they are the final tools to achieve the set objectives.

#7 KEYPOINT: STRATEGY

The key objective of brand action is consumer happiness. Because happiness is the key element that decides the success of a product. Talking about communicating through Venetia means being able to achieve the happiness objective, producing synergies and consolidating relationships, necessary steps for the development of company strategies, business growth, reaching the expectations and desires of the market.

Our approach involves the company in the development of a customised strategic plan that combines skilful graphics with the transfer of knowledge of its own authenticity. Video, photos, design, storytelling, websites, social media, marketing, soundtracks, events, transversal projects: 360° communication will be the final tool to reach the winning goal. Creativity and strategy, pure inspiration and careful analysis come together to create a new way of communicating.

#8 KEYPOINT: BUSINESS MODEL

Venetia’s projects and strategies are based on innovative and internationally recognised business models. Happiness, sense of belonging, exclusive and engaging experiences, luxury-oriented projects are the foundations of a model that produces relationships, synergies and increases the value of brands. The business model is also focused on the idea of overcoming any single-company vision to create a wide horizontal network between brands, business people, companies and territories. The challenge is to create a domino effect of happiness: if our customers are happy, their customers will be happy. The single services are therefore a piece within a wider format, planned and applied on important stages, they are the final tools to achieve the set objectives.

#9 KEYPOINT: UNCONVENTIONAL

Be different: break the patterns, look beyond invisible barriers, overcome conventions, go beyond canons and standards. The only dogma is to be unconventional: this is Venetia’s motto. Non-conformity is the oxygen of human progress. This way of being is indispensable so that the business model and strategic creativity can be translated into reality.

#10 KEYPOINT: YOUR BRAND

Venetia’s vision takes shape on your brand. Each strategy is designed and customised according to the client’s needs and objectives. Every company is unique and encapsulates universal values and ideals. This is why a true strategic communication plan is tailor-made, based on the purest identity of a brand.

Contact us to plan new actions and create a future.

It is time to accept that what happened yesterday no longer counts for anything.

The past literally does not exist!

The world must be created right now!

#9 KEYPOINT: DIVERGENT

Be different: break the patterns, look beyond invisible barriers, overcome conventions, go beyond canons and standards. The only dogma is to be unconventional: this is Venetia’s motto. Non-conformity is the oxygen of human progress. This way of being is indispensable so that the business model and strategic creativity can be translated into reality.

#10 KEYPOINT: YOUR BRAND

Venetia’s vision takes shape on your brand. Each strategy is designed and customised according to the client’s needs and objectives. Every company is unique and encapsulates universal values and ideals. This is why a true strategic communication plan is tailor-made, based on the purest identity of a brand.

Contact us to plan new actions and create a future.

It is time to accept that what happened yesterday no longer counts for anything.

The past literally does not exist!

The world must be created right now!

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