Activated the communication strategy with the historic brand Matchless London, style icon adored by Daniel Craig, Dwayne Johnson, Kate Moss, Arnold Schwarzenegger, Gerald Butler, Tom Hardy. An organic and innovative onlife project between personal branding & product placement. Matchless and Stefano Cigana are the brands involved in a real media tornado.
“Where There’s A Road, There’s A Matchless”
Matchless was born in London in 1899 thanks to the genius of Henry Collier. Britain’s oldest motorcycle manufacturer, whose coveted bikes were ridden by such absolute icons as Marlon Brando and James Dean. The ardor, the innate character for the road, mirror of a life lived exclusively according to the rules of rebellion. The only dogma: to be and live “on the road”. The most authentic representation of the flight towards freedom.
The English company also produces clothing for bikers. Another successful branch of the company. Leather jackets, outdoor clothing and accessories that are safe, high-performance and technical, as well as elegant and with a vintage & grunge character. Since the 1950s Matchless London has been the undisputed emblem of style.