Konos is the largest chain of Italian gelato shops in the United States. A success story started in 2012 by founder Stefano Versace, widely known as “the King of Gelato in Miami”. With 20 stores opened in 5 years, Konos Gelato is a leading group in the sector, constantly expanding in the American market. The focus on exporting the culture of quality Made in Italy artisan gelato is the ambitious starting point of Konos. A solid reality that makes ice cream a real sensory experience totalizing.
When even science confirms that gelato makes you happy, why not communicate it also through your image? In fact, the Stefano Versace Gelato re-branding project started from the careful analysis of the researchers’ studies to launch a creative tornado that completely transformed the Miami brand.
The entire design of the new brand took its shape around the value of happiness, the choice of colors, up to the creation of the claim #GelatoIsHappiness. Redesigning the vision and mission, creating a new content able to reflect the evolution of the company on the basis of evolved omnichannel, integrating online and offline. Naming, Logo design, Social media, giveaway plan, contest, targeted strategies, stickers and window dressing were the key steps of the project timeline.
Everything changes and develops, nothing stands still. Even brands like people are constantly changing. In the history of a company there comes a time when rebranding is necessary as a moment of growth. Transforming and updating, therefore evolving, the brand image is essential to raise the perception of its value.
The “Stefano Versace Gelato” re-branding project responds to the desire to make the image of one of the largest ice cream stores in the U.S.A. more contemporary and sophisticated, exalting the company’s mission to pursue happiness.
