The word licensing refers to the trading of licences between the rights holder, i.e. the licensor, and the licensee, who obtains the right to use a certain specific patent, trademark, know-how and other elements that are indispensable for producing or selling a product or service. Licensing can therefore concern a wide range of assets or elements: such as a logo or a company name, a production process or the product itself, technologies or manufacturing methods, specific ingredients or raw materials, etc. A precondition for entering into a licensing agreement is that there must be a clear originality of the product or service in question.

THE VALUE OF LICENSING

Venetia Communication promotes and embodies the effectiveness of Licensing, a business tool that has proven to be a driving force behind successful marketing strategies. This important opportunity, is a powerful tool in marketing, to improve the diffusion of a brand, a service or an event. Increasing its authority and prestige in the eyes of its target audience.

The licensing contract thus establishes brand partnerships, the synergistic sharing of two or more brands. Brands use this joint marketing tool to strengthen awareness, audience and product value. As well as to increase sales and market share by offering more benefits, which translates into higher demand satisfaction, higher loyalty rates, attraction of potential leads and new customers. This type of co-branding is ideal for rebranding and expanding your target audience.

Through the official mandate of Monaco Brands and its consolidated know-how, Venetia offers luxury brands various prestigious co-branding and licensing operations. Limited editions, capsule collections and exclusive products bearing the “Monaco” and “Monte-Carlo” brands are always a source of expectation and enthusiasm for customers, fans and re-sellers. A great appeal that translates into a strategic marketing tool, to improve the diffusion of a brand, a service or an event, increasing its authority and prestige in the eyes of its target audience.

Bull Days, the luxury event dedicated to owners collectors of Dream Cars and luxury brands, has become a renowned icon of emotional, authentic and exclusive luxury experiences. A name that is increasingly becoming a pop phenomenon and an undisputed international lifestyle symbol. Marketing products or services, associating one’s own brand with that of Bull Days, means becoming a protagonist on the stage of the international jet-set.  Licensing is the new marketing paradigm, increasing the value of brands and their perceived image.