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Venetia Communication: wrapping design & digital strategy on the road to electrification with Efficient Driving & EV Academy by Marco Mazzocco

Wrapping design & digital strategy on the road to electrification with Efficient Driving & EV Academy by Marco Mazzocco

We have inaugurated with our client, the Electric Coach Marco Mazzocco, the lively electric Fiat 500 intended for test drive on the road and full immersion courses in the world of electric.

But be careful, what you’re about to see is not a classic car wrapping design & digital strategy project, nor a photo shoot. These are the Images of an incredible mix of people, companies, values and activities. Us and Marco Mazzocco, the importance of personal branding and relationships, the energy of Human2Human communication combined with green mobility.

While the beam of light hit the sensor, the sharing of intentions and of course the gritty electric Fiat 500, customized EV Academy and signed Venetia, did the rest.

Who is Marco Mazzocco

Were we born to drive? It took a book to answer this question. That of a man who lives 100% his nature and his vocation, that is his mission: the exploration of the connection between brain, engines and wheels.

His passion for rallying led him to become an envied navigator, but above all, growing up among the comings and goings of students at his family’s driving school set him on the path of training. He took over the steering wheel of his life when he gave birth to the Efficient Driving project. His name became synonymous with Safe, Efficient and Ecological Driving.

The world moves on and Marco still keeps up with it with his new device EV Academy, which is making its way in the panorama of electric vehicles.  Experience, combined with curiosity, desire to grow as a trainer and team coach project him into Ecodriving. Entering the field as an undisputed leader in electric mobility.

Positioning himself as an expert of reference for the high level services he provides in the areas of consulting and training for professional driving, with a view to efficiency, safety, energy saving in step with the latest technologies.

Particularly in the heavy market, he is recognized for his undisputed skills and qualities, so much so that he is the image man of important brands, protagonist of institutional videos, delegate to the management of the press and right-hand man in delicate phases.

The H2H strategic communication project: personal branding, car wrapping design & digital strategy…

Venetia has pressed the accelerator on a new communication project that, as you may have already guessed, involves the brands Marco Mazzocco, Efficient Driving & EV Academy. An integrated triptych to grind kilometers harmoniously, like the best engines of the latest generation.

Right from the start it became clear that an incisive personal branding strategy was needed, one that would enhance the multifaceted entrepreneurial figure of Marco. From the logo design to the various elements that make up the digital strategy, which will naturally merge and relate with his devices.

From here we are expanding on the other two brands a wave of Human to Human communication, a new and essential method. From the graphic design of the lively Fiat 500 wrapped EV Academy to pure content marketing. With the aim of guiding and following the brands not only on the road, but above all in our habitat: the phygital universe (digital + physical). A dual perspective that the intervention of wrapping design & digital strategy centers perfectly.

All in a unicum based on the importance of relationships. In fact, we believe it’s fundamental to know how to juggle both the driver’s seat and the passenger’s seat. As an example of an agency-client approach that is not merely unidirectional, but truly human-to-human.

All that remains is to climb aboard the legendary EV Academy by Efficient Driving car.

The H2H strategic communication project: personal branding, car wrapping design & digital strategy…

Venetia has pressed the accelerator on a new communication project that, as you may have already guessed, involves the brands Marco Mazzocco, Efficient Driving & EV Academy. An integrated triptych to grind kilometers harmoniously, like the best engines of the latest generation.

Right from the start it became clear that an incisive personal branding strategy was needed, one that would enhance the multifaceted entrepreneurial figure of Marco. From the logo design to the various elements that make up the digital strategy, which will naturally merge and relate with his devices.

From here we are expanding on the other two brands a wave of Human to Human communication, a new and essential method. From the graphic design of the lively Fiat 500 wrapped EV Academy to pure content marketing. With the aim of guiding and following the brands not only on the road, but above all in our habitat: the phygital universe (digital + physical). A dual perspective that the intervention of wrapping design & digital strategy centers perfectly.

All in a unicum based on the importance of relationships. In fact, we believe it’s fundamental to know how to juggle both the driver’s seat and the passenger’s seat. As an example of an agency-client approach that is not merely unidirectional, but truly human-to-human.

All that remains is to climb aboard the legendary EV Academy by Efficient Driving car.

E-DRIVE YOU!

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