We had the pleasure to receive, from Karin Nordstrom, Business Development Manager of “Monte Carlo Société des Bains de Mer”, an unexpected gift. It is the precious liqueur L’Orangerie, the most authentic representation of the Monegasque taste. A real iconic drink, able to make coexist in itself the historicity and the modernity of the Principality of Monaco.

L’Orangerie defines itself as “the first premium orange liqueur from Monaco”. The bitter Monegasque oranges grow in the sun kissed Côte d’Azur. They are then hand-picked, carefully selected, washed and peeled in the artisan atelier. The final infusion follows an ancient, jealously guarded recipe. A delicious potion that mixes in itself the various essences of a location celebrated all over the planet.

The “Monaco Spritz” was born from the union of 3cl of L’Orangerie with 12cl of Prosecco. A signature cocktail recognized as a symbol of the Principality. Emblem of a taste experience mirroring the art de vivre typical of the “French Riviera”. The history and the splendor of Monaco told in a sip.

The great evocative and media power of a name is clearly demonstrated by the “Monaco Spritz” concept. Generate desires from shapes, scents, colors and visions. To evoke the unique charm of a city that is a lifestyle icon and an international jet-set destination. A name capable of becoming an influential brand.

The Monaco & Monte-Carlo brands mirror the cult of sport and exceptional luxury. The products that have the benefit of bearing their signature inevitably reflect and project these values. This is why these brands become an ideal business strategy to penetrate new markets and sectors. From this perspective, licensing is the perfect tool to reach high-profile targets. The licenses of the Monaco & Monte-Carlo brands are handled by the Monaco Brands company, with which we have been sharing luxury-oriented projects for years.

Creating a signature cocktail, an original drink, is part of the new methods to convey and unite in one sip the vision and values of multiple brands. A marketing strategy based on pure engagement, an indispensable element capable of blossoming at its best in informal and friendly contexts. Orienting your company beyond canonical communication services. Inventing innovative products, synergies and unique experiences is the new way forward.

Knowing how to build loyalty is increasingly critical in this ever-changing landscape. Loyalty techniques are essential for business growth. In fact, it is estimated that 70% of consumers make their 2nd purchase within 6 months of the first, when they feel truly involved and loyal to the brand. Today, loyalty counts almost as much as the purchase.

The strategy implemented by sending the L’Orangerie kit to your network of contacts is part of this direction. A gift for the company network capable of involving the senses and curiosity. An authentic and particularly loyalty-enhancing offline experience. The focus is on the customer experience, a key element that can increasingly determine the fate of products, services and companies.